Meet the Descript Master
I'm Ross, I teach first-time creators how to turn ideas into impactful videos without the tech headaches.
Origin Story
Let's go back to 2007:
Youtube was barely two years old and I was a sophomore in high school.
With a $100 Flip Cam and primitive editing software, my buddies and I started making short, funny videos and posting them to Youtube. I was the director and editor for the crew. It was here that my passion for video was born.
I like to think that - had we continued - my friends and I would've been Mr. Beast before there was a Mr. Beast.
But, I went on a detour...
I went to the University of Washington, graduated with a History degree, and commissioned into the US Marine Corps as a Second Lieutenant.
For the next five years, I was sent all over the world as an Air Support Control Officer. In 2019, I left active duty at the rank of Captain.
I spent the first part of 2020 traveling (bad timing with COVID) through Cambodia, Thailand, and Nepal. Upon my return to the US, I bought a doggie daycare/grooming business with my wife. We grew that business by posting little videos to Instagram and Youtube and it was here that I experienced the power of organic social video to market a business.
We sold that business and moved to Mexico City (my favorite city on Earth!) where my wife is now pursuing a degree in Veterinary Medicine.
This presented a new problem: I needed an income from abroad.
Having been through the process of buying and selling a business, I started by working as a business broker. I marketed my service by posting short educational videos to Youtube. But, I was having more fun making the videos than helping people buy and sell businesses so that lead to me offering freelance video editing.
I was making below minimum wage doing that when one of my editing clients asked me to teach her how to use Descript for herself.
It was July 7, 2023 when I did that first ever tutoring call and that's the day that Descript Mastery was born. Since then, I've done hundreds of tutoring calls and created the Descript Mastery course.
I love teaching and I love seeing the results people get once they start making videos for their business!
Why does video matter?
What do Benjamin Franklin, Steve Jobs, Winston Churchill, and every great politician, business leader, and thinker have in common?
They all mastered a "one-to-many" skill.
Most often - throughout history - this was in the form of writing or speaking.
Today, we have something new and more powerful:
VIDEO
Through video, you (one person), can persuade, educate, sell, and entertain the entire world (many).
And you can do it using the camera and microphone in your pocket right now and a basic knowledge of editing.
But, It's too late to start creating videos online
There's never been a better time to start creating videos online
In Q3 of 2024, Youtube generated nearly $9 billion in ad revenue to share with its creators.
Youtube also has almost one billion active users who, on average, spend 182.5 hours per person per year watching videos!
Building an organic audience through video (on Youtube) is the best way to build your authority, educate, and get discovered.
I teach Descript because it puts the power of video in the hands of everyday people.
How Descript Mastery Helps
1: Descript Mastery School
The Descript Mastery School is my step-by-step Descript blueprint for beginners and includes group coaching and a self-paced course.
2: Tutoring
Book one-on-one tutoring to shortcut your learning curve and quickly create and publish your first video.
3: Editing
Done-for-you Descript editing. All you have to do is shoot the video and I'll do the rest.
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